Sony Corp. officials said they expect that China will in the next few years surpass Japan and become the technology company’s second-largest market, after the U.S.

“China is the fastest growing geographic region in which we operate,” said Mr. Stringer. “We invest heavily here.”

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The Pink (PSP-1000 PK), Silver (PSP-1000 SV) and Metallic Blue (PSP-1000 MB) PSPs as shown during Tokyo Game Show 2006 will finally be available for retail sale in Japan beginning November 22, December 14 and December 21 respectively for 20,790 yen (approx. USD$177) each. The new color variation will set the Japanese domestic market with five standard PSPs.