SonyStyle’s “My Style” To Offer Exclusive Products & Services
Sony customers around the world are always envious of those special edition Sony goodies available only to the Japanese domestic market. Now US consumers will have additional choice. Following suit, Sony USA has finally decided to emulate at least a portion of those special Sony offerings available only in Japan via its newly launched “My Style” at SonyStyle.com. Beginning September 18, 2006, to quote Sony USA – “Expressing oneself got just a bit more stylish with Sony’s new My Style service.” Note: The 36 SonyStyle stores in the States listed below will have its very own “My Style” section.
“My Style” offers the discerning Sony customer the choice to personalize, customize and purchase exclusive edition Sony products – be it a Bravia, a sleek VAIO notebook, a Cybershot or a Network Walkman. At a glance, offerings from “My Style” are indeed limited compared to its Japanese counterpart. But it’s definitely a good initiative from Sony USA. Let’s hope “My Style” will continue to evolve.
The service is divided into three categories: personalization, customization and exclusives. The first offers customers the opportunity to engrave their VAIO® notebook computer with their name or a message that personalizes a gift. The second allows users to select optional different colored or patterned covers for select VAIO notebooks and as well as optional bezels for select flat-panel BRAVIA® LCD TVs. The exclusives portion of the service highlights products that are only available through Sony Style, such as various colors for Cyber-shot® digital cameras.
“Sony products have always set a benchmark in industrial design, yet one way to improve upon them is to allow customers to add their personal touch,” said Hiro Kawano, Sony Electronics’ senior vice president of direct consumer sales.
A showcase for innovative electronics and entertainment offerings, the stores provide consumers with a hands-on experience with Sony’s family of products, through multiple demonstration areas.
Now totaling 36, some of the Sony Style store locations include: The Forum Shops at Caesars Palace, Las Vegas; Westfield Shoppingtown Garden State Plaza, Paramus, N.J.; Westfield Shoppingtown West County, St. Louis; Fashion Center at Pentagon City, Arlington, Va.; South Coast Plaza, Costa Mesa, Calif.; Beverly Center, Beverly Hills, Calif.; Stanford Shopping Center, Palo Alto, Calif; Mall at Millenia, Orlando, Fla.; Providence Place, Providence, R.I.; The Dallas Galleria, Dallas; Copley Place, Boston; The Houston Galleria, Houston; and The Gardens, Palm Beach, Fla.
They also include large destination stores on Madison Avenue in New York and at the Metreon in San Francisco.
Further information about Sony Style retail stores and a complete list of locations can be found at www.sonystyle.com/retail.
Again, Sony USA just doesn’t get it. What’s the point in having this fancy store front if the selections remain the same? all they need to do is copy http://www.jp.sonystyle.com, including the selections. That’s it. It’s not that hard. 1 example, the EX90. Instead of just using the same SL version as Japan, Sony USA has to release the LP version instead, alienating all Sony users that have remotes. Forget about kanji remotes.
More power to the competitions.
only problem is about kanji is that the US sonicstage doesn’t support it… but even kanji breaks in sonicstage, mp3 players and remotes display kanji.
That’s a start but how about Sony make it world wide.
Also they need a more consistant approach to their web sites across the world.